Stop Wondering How to Break Into Tech Sales. Start Doing It.
Let’s be real: the gap between "wanting a job in tech" and actually getting an offer feels like a canyon. Most advice out there is either too academic or totally outdated.
I’ve lived in 8 countries, built sales hubs from the ground up, and interviewed hundreds of candidates. I know exactly what makes a hiring manager say "yes"—and it’s rarely just what’s on your CV. I created Lead-2-Lead to give you the "insider" perspective on how to navigate the tech world, master the interview, and hit the ground running from day one. Whether you’re switching careers or starting fresh, I’m here to help you bridge that gap with clarity and confidence.
Ready to stop sending resumes into the void?
I’ve condensed a decade of hiring experience into a single, actionable guide. Learn the 5 things tech recruiters look for and how to position yourself as a "must-hire" candidate even with zero tech experience.
The 4 Key Focal Points
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Alessandro launched and established an inside sales operation, built KPIs and performance systems, improved lead quality and funnel conversion, and consistently exceeded target.
Joost de Ridder
He created a centralized sales function across multiple hubs, hiring and coaching talent while building incentives, support systems, and process efficiency to support growth.
Tom Hands
He inspires through leadership, combining emotional intelligence with analytical and strategic thinking to help teams meet and exceed expectations.
